Why Good Design Matters

[vc_row][vc_column width=”1/1″][vc_column_text]Distinctive, well planned designs withstand the test of time. Creativity trumps trends, the fashion show post card produced in 1992 illustrates that, it is timeless and the concept could be used today. Fonts and styles that are trendy today may be outdated quickly tomorrow. Remember grunge and deconstructionism? It’s easy to pinpoint the age of those images. That’s why professionally trained designers  go with standard typefaces for logo design. When you really want to broadcast what’s new and different in a social media post or a product launch, keep the corporate branding strong and recognizable, then excite the reader with innovative creative concepts geared to your target audience .

The Instagram logo revives an old-style font, yet it works well for brand recognition in the first stage target audience while projecting a friendly, easy-to-use personality for an application aiming to make it more welcoming to those who aren’t early adopters.

The Island Chocolate logo below was designed by Karen Hogg over 20 years ago and has withstood the test of time, with slight tweaks in recent years. The traditional feel of the quaint tourist-driven chocolate shop in Prince Edward Island is well reflected in the hunter green boxes and distinctive branding. In this case a modern or cartoon typeface and logo would not blend with the antique cash register and vintage chocolate molds in the shop.  This logo and traditional feel will never be outdated because it is part of the overall branding of the company and culture.

Chocolate logo

Island Chocolate logo and applications for mugs, boxes, and other packaging.